My purpose is: Develop purpose-driven leaders who exhibit competence and character in all aspects of their lives.

Cheryl A. Bachelder is a passionate restaurant industry executive serving as the CEO Popeyes® Louisiana Kitchen, Inc. Cheryl is known for her crisp strategic thinking, franchisee-focused approach, superior financial performance and the development of outstanding leaders and teams.

Cheryl joined Popeyes, Louisiana Kitchen, Inc. in November 2007 after serving as an active member of the Board for a year. She brings more than 35 years of experience in brand building, operations and public-company management at companies like Yum Brands, Domino’s Pizza, RJR Nabisco, The Gillette Company and The Procter & Gamble Company.

At Popeyes, Cheryl promptly established a Road Map for Results that focused on four key tenets of growing a restaurant chain: build a distinctive brand, run great restaurants, grow restaurant profits and ramp up new unit growth. This strategic framework led to market share gains of six points, improved guest ratings and increased restaurant margins (400 basis points in five years). The improvement in restaurant performance has led franchisees to remodel the system and accelerate new unit growth both in the U.S. and abroad. In the last six years the enterprise market cap has grown from $300 million to over $1 billion. At fiscal year-end 2013 Popeyes system-wide revenues were $2.4 billion. These revenues are generated by over 2,248 restaurants operated by 338 franchisees and more than 60,000 restaurant employees in the United States, three territories and 27 foreign countries.

Ms. Bachelder has created a culture based on the Popeyes Purpose: to inspire servant leaders to achieve superior results. This purpose is expressed in the six principles of how we work together. The Popeyes team focus is to serve the franchise owners well; together we pursuing a bold ambition for the enterprise. This has produced exceptional performance results. In March 2015, Ms. Bachelder published a book chronicling the tenets of the Popeyes turnaround, entitled Dare to Serve – How to drive superior results by serving others.

In 2012, Cheryl was recognized as Leader of the Year by the Women’s Foodservice Forum and received the highest industry award, the Silver Plate, for the quick service restaurant sector, presented by the International Food Manufacturer’s Association. Cheryl was also recognized as a 2012 Nation’s Restaurant News’ Golden Chain Award recipient. The Wall Street Journal recently featured a full page story on the Popeyes turnaround (March 10, 2014).

She is married thirty three years to Chris Bachelder and they have three grown daughters.

Suzanne Reinhard
Owner, Suzanne Reinhard Events

Suzanne Reinhard has spent her entire career serving others in the luxury event and hospitality world. An Atlanta native, she began her culinary and events career in Charleston, South Carolina at Johnson and Wales University. Her talents were evident early and she was hand-picked to be on the opening teams of some of the Southeast’s most celebrated fine dining establishments including Charleston’s Magnolia’s, and Atlanta’s Canoe, South City Kitchen, and The Food Studio. “Creating memorable experiences for guests in restaurants was always my passion”, Suzanne points out. “Creating unique weddings and dramatic, special events was the next logical step to utilize my talents and experiences to serve others.”

In 2008, Suzanne became a co-owner of Magnolia Events and Planning. With a dedication to her clients and a determination to produce the most successful of events, she helped Magnolia grow to become one of the premiere event planning companies in the South. “I had spent my career creating experiences through innovative culinary dishes, boutique wines and exciting environments in the Five Star culinary and hospitality world for years,” says Suzanne. “Weddings were a natural transition from planning evenings for 80 couples in my restaurants to planning one exceptional evening for one very special couple.”

Suzanne Reinhard Events was launched in the fall of 2014 and has already been featured as one of Atlanta’s top event planning companies by “Atlantan Brides” magazine (December 2014). Her clients have included well-known celebrities, national and international politicians, Forbes 500 business leaders and many well-loved Southern families.

Suzanne and her husband are celebrated as one of the Southeast’s event industry “Power Couples”. Kris Reinhard is one of the owners of Bold American Events and Catering and Fifth Group Restaurants. Together, they have three children. Suzanne is quick to point out,” I always love having opportunity to work with Bold American and Fifth Group, but I am blessed to work with many other outstanding event partners on my weddings as well. Understanding my clients’ vision for their unique day assists us in selecting the perfect vendors for their one-of- kind events.”
Suzanne is dedicated to her church and several local community organizations. She enjoys early morning workouts, yoga and dining out at Atlanta’s finest restaurants in her free time.

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Cheryl Bachelder Suzanne Reinhard


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